Strategic Advisory on Positioning, Visibility and Influence.

When expertise isn’t clearly positioned, its impact is diluted.

 
I work with organisations and senior leaders to ensure leadership expertise is clearly understood, correctly positioned and effective at C-suite and board level.
How I work with leaders and organisations

Clarify Strategic Value

Strengthen Senior Credibility

Enable Effective Decision-Making

It’s rarely acknowledged — but this is where momentum is being lost

  • Expertise isn’t reaching the right people, so strong teams remain under-recognised in the market.

  • Sales and growth slow because value isn’t communicated with clarity or intent.

  • Leadership capability is under-positioned, limiting trust, opportunity and investment.

The result is missed opportunity and slower growth — not because talent is lacking, but because it isn’t being positioned with intent.

Unclear visibility weakens trust, slows momentum and limits investment.

 

When positioning reflects reality, confidence increases — decisions move faster and impact follows.

It’s Not Capability That Holds Leaders or Organisations Back — It’s Misalignment

Most senior leaders and leadership teams aren’t limited by capability — they’re limited by how clearly that value is understood beyond the rooms they already influence.

My work aligns the core elements that determine how leadership capability is recognised, trusted and acted on at senior level:

Clarity - defining strategic value at individual, team or organisational level

Communication - articulating that value with precision and authority 

Presence - signalling senior credibility consistently and credibly

Connection - ensuring expertise reaches the people who shape major decisions

When these elements align, confidence increases — and decision-makers can recognise value and act on it with clarity.

Client Experience:

“Elaine is amazing, insightful, and straightforward. She brought genuine expertise that had an immediate impact, reshaping our client relationships and unlocking new opportunities through clearly articulated relationship frameworks." - Malcolm Jull, CEO of Purchase Plus

I've Spent 25 Years Working in Exactly these Situations

I’m a straight-talking strategic advisor who works with organisations and senior leaders to bring clarity, authority and coherence to how expertise is positioned — especially when the stakes are high.

I’ve been central to national and high-value negotiations for L’Oréal, Colgate, Fiat and Ryanair, managing multi-million-euro budgets and delivering award-winning strategic solutions over more than two decades.

That experience now informs my advisory work with leadership teams, CEOs and Managing Directors who need their capability to be clearly understood, trusted and effective at senior decision-making level.

The outcomes are consistent:

  • Stronger strategic presence at leadership level 
  • Clearer recognition of expertise and responsibility 
  • Greater confidence in high-stakes conversations and decisions

 

I’ve spent over two decades advising some of the world’s most recognisable organisations at moments that mattered.

Working with Organisations

I work with teams that need to communicate with more clarity, confidence and impact — externally with clients and stakeholders, and internally across leadership.

This work typically involves:

  • speaking engagements that challenge thinking and raise the bar

  • practical workshops and training that improve how teams show up, communicate and connect

  • visibility projects that examine what’s being said, how it’s being said, and whether it reflects the organisation’s real capability

  • hands-on support with pitches, presentations and high-stakes conversations

Where I add the most value is helping teams articulate their value clearly, present with authority, and build confidence — without hiding behind generic messaging or low-effort communication.

The result is stronger presence, clearer communication and teams that feel energised, credible and ready to be taken seriously.

To discuss an organisational engagement, email:

[email protected] 

How I Work with Organisations

Executive Advisory

I work privately with CEOs, Managing Directors and NEDs on their positioning, visibility and influence — particularly where reputation, perception and decision-making carry real consequence.

This is senior-level strategic advisory, designed for leaders whose expertise needs to be clearly recognised, trusted and acted on beyond the rooms they already influence.

The work is bespoke, discreet and focused on outcomes that materially affect influence, credibility and opportunity.

Learn more about Executive Advisory:

https://www.elainewalshmcgrath.com/executive-advisory 

Or

Request a Strategic Positioning Conversation

Proven at the Highest Stakes

I’ve been central to national and high-value negotiations for organisations including L’Oréal, Colgate, Fiat and Ryanair - where decisions carried significant commercial, reputational and organisational consequence.

When outcomes affect millions, strategic communication isn’t optional. It’s critical.

✓ Strategic Insight with Commercial Weight

Years of delivering award-winning solutions inside complex organisations shaped a clear understanding of how positioning, perception and influence operate when reputation, revenue and relationships are on the line.

✓ Executive-Level Judgement

I bring a commercially grounded perspective informed by decades of working alongside senior leaders and leadership teams — now applied through advisory work with organisations and executives operating at high stakes.

✓ Focused, Bespoke Advisory

Each engagement is shaped by context, scale and consequence — whether advising individual leaders, leadership teams or organisations navigating critical moments.

Have a question or want to explore whether this is relevant?

If you’re considering advisory support — either for yourself or within your organisation — and want to sense-check fit, you’re welcome to get in touch.

Email: [email protected] 

Messages are reviewed promptly and handled with discretion.

Recent thinking on positioning, visibility and senior influence:

CEO Repositioning: Leadership Evolved, Market Visibility Didn't

Jan 26, 2026

CEO Positioning Strategy for Acquisition Negotiations

Jan 19, 2026

CEO Positioning Strategy: When Your Role Outgrows Your Profile

Jan 12, 2026