About Blog

I'm Elaine!

I help ambitious leaders stop hiding their authentic selves and start winning through genuine presence and strategic thinking.

For over 25 years, I've been the strategic mind behind some of the world's biggest brands - L'Oréal, Chanel, Volkswagen, Dublin Airport. I've led award-winning campaigns at the highest levels of international marketing, working with teams across global markets.

But here's what I've discovered working with successful leaders:

The ones who win long-term aren't the ones following someone else's playbook. They're the ones who have the guts to show up as themselves - with strategic clarity behind it.

After decades in the corporate world, I made a life-changing decision in 2018. My daughter was born with Down syndrome, and I realized the traditional agency life wasn't compatible with being the mother and business leader I wanted to be.

So I didn't go back to the six-figure consultancy track. Instead, I created something better.

I took everything I'd learned about strategic thinking, authentic leadership, and competitive positioning at the global level, and started helping established business leaders who were facing the same challenge I'd faced:

 How do you show up as your true self and still win in business?

My clients don't come to me because they can't get strategic advice elsewhere. They come because they know something's missing - they're not showing up as their authentic selves in their marketing, presentations, and networking. They're successful, but they're holding back from who they really are.

And when they finally lean into their authentic authority - with strategic support - extraordinary things happen:

  • CEOs land multinational contracts they never thought possible
  • Business leaders navigate complex negotiations with newfound confidence
  • Companies transform their entire approach to customer relationships
  • Leaders stop performing and start thriving as their genuine selves

Look, I've seen what happens when brilliant leaders try to fit into generic business molds. They burn out. They compromise their values. They miss opportunities because they're not showing up powerfully.

But when you combine authentic leadership with strategic thinking - that's when the magic happens.

I don't just give tactics. I become your strategic thinking partner. Together, we navigate complex business decisions, develop your authentic leadership presence, and create the strategic clarity that turns ambitious goals into achieved results.

After working with global brands worth billions and now supporting individual leaders building their legacies, I know this: Authenticity isn't a nice-to-have in business. It's your competitive advantage.

The leaders who win long-term aren't the ones who hustle harder or follow someone else's formula. They're the ones who have the strategic clarity and authentic confidence to make bold decisions and stand behind them.

IT'S NOT ALL ABOUT THE MONEY FOR ME.

When I'm not working with clients, you'll find me sea swimming (even in Dublin's less-than-tropical waters!), at live music venues, practicing yoga, or deeply involved in our local community.

My daughter has taught me more about authentic leadership than any business book ever could. She shows up exactly as she is, every single day, with complete confidence and joy. That's the kind of authentic presence I help my clients develop in their business lives.

Creating a business that aligns with my values - where I can do meaningful work, spend time with my family, support causes I care about, and pursue my passions - has been more rewarding than any corporate award I ever won.

If you're an established leader who knows you're not showing up as your true self in business, and you're ready to change that with strategic support, I'd love to explore how we can work together.

Because here's what I believe: You only get to do life once. Let's make sure you're doing it as your authentic self.

Are you ready to be the next success story?

YOU ONLY GET TO DO LIFE ONCE

Let's create your version of success and go for it! 

 

Let's Have a Strategic Conversation