I'm Elaine!
Do you feel that you're well regarded by the people who know you?
Your expertise is solid. Results speak for themselves.
But the right opportunities aren't finding you...
Here's what I've learned after 25 years developing strategic communication for global brands like L'Oréal, Colgate, Volkswagen, and Ryanair: The most successful leaders aren't just excellent at what they do - they're positioned so the right people recognise it at the right time.
I work with CEOs who are changing gears, MDs scaling their companies, and NEDs building board portfolios. Talented, experienced leaders who've realised something's not translating. Your expertise has evolved, but your positioning hasn't caught up. Or you're brilliant in person, but invisible when you're not in the room. Or you know you need to be more visible - you just don't know where or how.
That gap between your expertise and how you're recognised? That's what I fix.
I've spent 25 years solving strategic positioning challenges for brands like L'Oréal, Colgate, Volkswagen, Ryanair, Dilmah, and Cathay Pacific. I helped Ryanair target business travellers when they were known for budget flights. I led the Wild Atlantic Way campaign for Fáilte Ireland.
Strategic positioning doesn't happen in one dramatic decision. It happens brick by brick - building clarity and confidence over time.
Now I work with CEOs changing gears, MDs scaling their businesses, and NEDs building board portfolios. When you get your positioning right - with proper support - here's what happens:
- CEOs get approached for opportunities their expertise qualifies them for
- MDs attract the right clients and partners without chasing
- NEDs build the positioning that leads to multiple appointments
I diagnose what's blocking you and tell you what needs to change. For some that means LinkedIn strategy. For others it means identifying which rooms to be in and how to position yourself when you get there.
Here's what happens when talented leaders aren't strategically positioned: they watch less qualified people get the board seats, strategic partnerships, and opportunities while they stay focused on delivering results.
When you get your positioning right, that changes. You stop chasing opportunities. They start finding you.
I work with established leaders who are ready to fix this. We diagnose the gap, clarify your positioning, and make sure your expertise is visible where it matters - whether that's LinkedIn, specific boardrooms, or both.
After working with global brands worth billions and now working with individual leaders who deserve better recognition, I know this: Strategic positioning isn't optional. It's competitive advantage.
The leaders who win long-term don't just deliver results. They ensure the right people recognise their expertise.
If you're ready to stop losing opportunities to better-positioned competitors, let's talk.
Book a Discovery Call
