About Elaine Walsh-McGrath

Experience and Perspective

I’ve spent over 25 years solving strategic positioning challenges for organisations including L’Oréal, Colgate, Volkswagen, Ryanair, Dilmah and Cathay Pacific - shaping how brands and leaders are perceived when commercial stakes are high.

Strategic positioning rarely comes from a single decision.
It’s built through clarity, consistency and confidence over time - brick by brick.

That experience now informs my work with CEOs, Managing Directors, NEDs and organisations navigating change, growth or increased scrutiny - where expertise is strong, but how it’s positioned needs to evolve.

When positioning reflects reality, momentum changes.
Expertise is recognised. Trust forms faster. Decisions move.

My role is to diagnose what’s blocking recognition and be direct about what needs to change - whether that’s market-facing communication, visibility in the right rooms, or how value is articulated at senior level.

After decades working inside global organisations - and now alongside leaders and organisations operating at high stakes - one thing is clear:

Strategic positioning isn’t optional. It’s competitive advantage.