Attention: Coaches & service based businesses. Are you taking the right actions to get in front of the right clients for your business?
LinkedIn To Leads
- The Group Coaching Program to get found, known and sign more clients.
In the LINKEDIN TO LEADS Program you will:
Learn how to use LinkedIn
How to create a 5 Star Profile
To Build a Network of Connections who love your Content and are Ready to Buy from you.
AND get selling.
Learn More
Grow Your Audience
Increase Your Authority
Sign More Clients
Maybe this is what's been holding you back?
You're tired of following advice that doesn't work...
The experts all say you should do different things. They can't all be right. It feels like you're throwing spaghetti at the wall. It's a waste of time and to be honest it's overwhelming. It doesn't make sense...
Create talking head videos with lots of free advice and occasional trending audio. Does that even work on LinkedIn?
Post three times a week? Or a day? Avoid Mondays and the weekend... Is that true?
Do LinkedIn polls work? No one votes for mine.
Enough already. There is an easier way...
Thing is, in your head you know what the easier way is. You've been looking at LinkedIn and saying to yourself professionals are there, corporates are there. "I need to show up there."
So... You need to know:
- What content works on LinkedIn to position me as an expert in my field?
- How to position my expertise in my About Section so that my credibility shines through?
- What to say in a private message so that I don't sound like the people who message me and drive me mad?
- How to build a network of new connections? I've changed industries.
- How to get the right people to pay attention?
- What actions to take to create the opportunity of a Discovery Call with my ideal client?
The majority of the advice available is not for you. It talks about how to get a new role or a promotion, but not clients.
You know that your clients are there. You know that your offer can make a huge impact. It's so frustrating.
Let's put a pin in the doubts that are holding you back:
What if those doubts became POSSIBILITIES?
Hi there, I'm Elaine Walsh-McGrath!
Special Needs Mum, sea swimmer, world traveller, live music aficianado, ex ad agency pro.
As a Content Marketing Strategist & Coach for coaches and service businesses who want to grow their high ticket offers, I am here to make it so much easier to show you how to find more clients.
I've been helping businesses nail their messaging and market their products and services since the 90s!
I've been using LinkedIn to build connections and find clients for over ten years.
But let's rewind the tape a few years. Back in 2018 I decided I wasn't going back to work in my 6 figure advertising consultancy business. I had spent a year with my beautiful daughter, at that stage. And I came to realise that the level of appointments and care she needed were not compatible with my previous working life.
So I didn't go back...
At the time, I had spent a year with my beautiful daughter, who has Down Syndrome. The level of appointments and care she needed was not compatible with my previous working life.
So I closed the consultancy business... and searched for a different path...
Most of my clients have that moment. Of I can't work like this anymore. I need something else to support us financially, but not have to go back to corporate life.
Is that familiar?
On my journey from working in a busy advertising agency to now, I realised that one of my favourite aspects of corporate life was the training part! When Colgate flew me to their HQ to train their marketing team. Or onboarding new team members and teaching them about media. Help new marketing execs understand media plans - they are hard to read!
So I launched a social media training business.
It suits my new life so much better! Does your business do the same?
Building my confidence so that I could double down on getting my content right was central to my success so far. I struggled with stepping out from behind the camera to being in the spotlight, even if I am a chatterbox.
It's that first hand experience of having to grow my visibility sort out my messaging and build my client list on LinkedIn that helps me to support my clients in a super authentic way.
I've had to learn how to market myself without the power of the ad agency behind me. To have the confidence to sell my service. To be the star in my business.
I want you to use it to help you to stand out from the crowd. To shine like a star in your business and sector.
To look at your actions (or lack of action) and figure out where you're "playing it small."
I am going to show you how you can be yourself on LinkedIn and find more clients for your business.
I have signed up clients that I met on LinkedIn. I have shared my LinkedIn profile at networking meetings that then lead to clients signing up to work with me. And you can do the same.
AND then there's the dream - people reach out to me to work with me. What a time saver! That can happen for you too.
So do you want to grow your business in a way that feels achievable, sustainable, practical?
AND
Feels good. Feels right.
If you are nodding and saying yes then I am for you!
I want to teach you how to use your message, your voice and personality to light that spark inside you, so that you can grow your business. (and perhaps your clients' business too!)
xx Elaine
Ready to get found, noticed and sign more clients?
It wasn't so long ago that I was where you are now, I left the corporate world in 2017. It wasn't easy. But that means you can learn from my mistakes!
You're in safe hands after all, over the past 25 years, I've spent 50,000+ hours working in marketing, helping businesses of all sizes to grow.
Want to know more about how?
Introducing
LinkedIn to Leads
- The Group Coaching Program
Designed to help you to use your message, your voice and your personality to get found, noticed and sign more clients on LinkedIn!
This Program will give you the tools to create a stand out profile, as well as your own unique, easy to use content strategy. We will support you as you build your connections, and give sales call support and advice!
You'll have plenty of live training and tutorials, systems and Q&A support so that you know how to take the exact actions to grow your leads on LinkedIn.
You can join anytime. Follow the four phase program. Ask questions in our dedicated private LinkedIn Group, and join the monthly Q&A calls to get the support that you need.
The secret sauce behind LinkedIn to Leads?
Big brands invest millions in growing and promoting their brand personality. As a service business, with you at the helm, you automatically have that in spades. So are you using your presence, your knowledge, your perspective, your energy in your content?
- Or are you "Being Beige?"
- Have you put yourself in a box?
It's time to show up, stand out, and grow your business with my support, and the support of my Framework "Be the Star of your Business" you will be empowered to have:
FEARLESS CLARITY: Being bold enough to back your talent, your mission. And clearly state how you can help your clients.
ENCHANTING COMMUNICATION: Share content that captivates your followers. Create a curiosity and interest that leads them to want more information on how they can work with you.
BOLD CONFIDENCE: Stand out from everyone else in your niche with confidence and self belief. Show your authority. Reflect the successful business that you are building in your content.
LEVERAGE CONNECTION: Create joyful working connections with people that you admire and want to work with. And use this power to your mutual advantage.
EFFORTLESS CALLS: That's right, what's the point in all of this effort if you aren't selling? Having the secret weapon of my sales call success formula is going to give you the confidence to sell with ease and success.
How would it feel if you...
Knew how to share your coaching or service based business in a way that attracts more relevant connections.
Have a 5 Star profile that you will feel proud to share to grow your LinkedIn network of connections.
Have a content plan in place that it easy to use and you can plan and schedule for months in advance.
Have an easy to use sales call approach which will help you to sign more clients during your consultation calls.
Grew your LinkedIn followers and connections by showing up consistently and getting more visible on the platform.
Spent only 30 minutes a day on LinkedIn to network and grow your prospective clients.
Felt confident that the actions you take will grow your business.
2024 is your year to SHINE! You're ready to grow!
Easy to Follow Strategy
Each of the four phases is broken into 4 weeks of support.
1. Your Profile. 2. Your Content. 3. Your Connections. 4. Your Sales Calls.
Supported with interactive calls so you can ask questions specific to your business.
AND it is easy both to follow and implement.
Market Your Business
You will confidently know how to promote your business in the right way with the back up and support of weekly Q&A calls to keep you on track through each phase.
From Marketing Strategy to the practicality of how to ask the right questions to produce higher converting content and how to plan content, and know what tools to use.
Just watch your following and connections grow!
Connect with Clients
Content strategy to attract inbound connections, the whole way through to Sales Call support!
From profile optimisation and content that connects, to outreach and support getting on a call with a prospective client.
Now that will help you to grow your business. You'll have that support and accountability of the membership and peer to peer support to guide you.
Want a peek at your path to growing your coaching business with ease?
Here's what we're going to do to get found, get known, and get clients on LinkedIn:
Phase 1: 5 Star Profile - Get Ready to Shine
Before you start reaching out to people on LinkedIn or sharing content, you need to make sure that when they go and check out your profile that it reflects the talent you have.
From headline, profile photo, banner and About Me section - it needs to say "this is the person who I need to work with."
You are just three lessons away from a perfect profile.
-
Lesson 1 - Create a Show Stopping Headline
-
Lesson 2 - Create your Magnetic About Section
-
Lesson 3 - Make your Experience POP
Any questions ask inside the LinkedIn Group. When you're ready you can get personalised feedback from Elaine!
There are also tutorials in the LinkedIn to Leads Library that go through how to upload your profile photo, banner and amend your profile URL.
There are Canva Templates of LinkedIn Banners and Swipe Files for your About Section.
Phase 2: STAR POWER CONTENT STRATEGY & Builds Your Credibility
Create a content strategy for your business that, honestly, you can use everywhere on social media. It is soooo easy to use and its purpose is to make your ideal client feel like you are speaking to them.
Our objective is help your ideal client feel heard, understand that you are THE person who not only gets them but also has the knowledge that they want to invest in.
You are 3 lessons away from content that is right for your business and your ideal client.
-
Lesson 4 - How to Create a Content Strategy for your Business
-
Lesson 5 - Creating Content that Connects to your Ideal Client
-
Lesson 6 - How to Plan Shareable Weekly Content with Ease
In addition to these there are tutorials in the LinkedIn to Leads Library that go through how to create an article, a LinkedIn poll, a Carousel PDF, and how to start your own Newsletter. And of course how to schedule a post.
There are Canva Templates of LinkedIn Banners for your Article and Newsletter. Plus Swipe Files of LinkedIn Poll suggestions.
Phase 3: Energise your Network & Spark up Conversations
It's time to get visible by leveraging your network. Share your posts in our LinkedIn Group. Tell us who you want to be connected to. It's time to practise virtual networking!
You are 3 lessons away from feeling confident about posting and sharing insights on both your content and also on your new connections content. You'll learn how to spark up conversations on the LinkedIn Platform, just like we would at an in-person networking meeting.
- Lesson 7 - Let's Get Visible (Posting, Sharing, Liking, Commenting with Intention)
-
Lesson 8 - How to Share without the Ick (How to take conversations further)
-
Lesson 9 - How to Create a Connection with total strangers
Are you ready to cheer each other on and see how you can help to connect your network with fellow group members?
There is a swipe file for what to say when you want to share a post with insight. And 5 suggestions on how to open a conversation in private messages.
Phase 4: Selling with Success Without Feeling Salesy
Get the right people in front of you so that you have the best quality leads for your business sitting on a call in front of you. And then it's time to schedule your next discovery call.
You are 3 lessons away from feeling confident about the different methods you can use to invite the right prospective clients to have a call with you.
-
Lesson 10 - How to Sell with Ease
-
Lesson 11 - LinkedIn Events and Webinars to sell your offer
- Lesson 12 - Discovery Call Set up for Success
Check out the tutorials on how to set up a LinkedIn event. How to create a calendar using Calendly. And the Sell without feeling Salesy Checklist with supporting video to help you know what questions to ask when you're on a call. We end the program with a giant Q&A session.
And you'll be supported every step of the way with these features:
Immediate Access to the LinkedIn Library of Tutorials.
Need to update yourself on how to schedule a post, or where to update your profile, or how to change your URL? All of that information is ready and waiting for you to access the minute you sign up in the LinkedIn 101 Tutorial Library.
Weekly Q&A Support
Got questions along the way? (Of course you do!).
Think of our weekly Q&A office hours as your go-to spot for getting the clarity you need to keep moving forward.
Besides our weekly office hours, (and if you can't make the weekly coaching calls), you can always submit your question ahead of time and catch the recording later.
LinkedIn to Leads Private LinkedIn Group - The Power of Connection
Inside the LinkedIn Group "The Power of Connection" you’ll have the support of other coaching and service based businesses to get feedback on your content and work, and stay accountable.
Ask questions about LinkedIn in a supportive, private and small group, that is dedicated to the program.
Feedback support to get your 5 Star LinkedIn Profile on point.
Weekly Q&A support and tutorials will be posted within the group.
Year round support. Monthly Q&As, Regular Workshops, Check out the calendar of support below in the FAQs.
You're 3 steps away from growing your business on LinkedIn
It's as easy as 1, 2, 3!
1. Select Your Payment Preference
You can choose to pay all in one go, or monthly. Whatever suits you best.
We accept all major credit cards or Paypal.
2. Get your questions answered
Get your questions answered on the calls, or in our private LinkedIn group and also under each of the videos that we share.
You can submit your question ahead of time and catch the recording later.
3. Watch the dial move on your results
Each month improve your visibility by taking advantage of all of the resources available to you. From tutorials through to live Q&As and handy planning and implementation tools.
Are you ready to go! (Or as we say in Ireland... are you set for the off?)
Love a bit of added value? Like a juicy Bonus Stack? Yeah me too.
You'll receive instant access to over €4,000 in course bonuses to grow your business with confidence and ease.
Create your network from scratch
BUILD CONNECTIONS ON LINKEDIN WITH CONFIDENCE
€1,015 VALUE
When you enroll in the LinkedIn to Leads Group Program, you’ll get my contact building course How to Build Connections on LinkedIn with Confidence for FREE!
You'll learn how to build real connections on LinkedIn from zero. How to reach the actual people that you want to work with.
You'll get the tools that I have used to build my network and that I share with my one to one clients! DM Swipe Files with supporting tutorials, checklists, and a workbook to help you get in front of the right people to grow your business, while avoiding that "bro marketing" approach to selling.
How to be Authentic on LinkedIn and win clients
THE REAL ME STILL WINS CLIENTS!
€1,073 VALUE
Forget copying everyone else, you are the reason that your clients are going to buy from you. Your beliefs, the way you teach, train or coach, or however you deliver the service that you deliver. It's YOU!
What's the point in pretending to be a watered down version of you? It won't sell.
So this invaluable Authentic Me workbook, with supporting tutorials, a branding cheatsheet, photography tips from a leading brand photographer, copy prompts, and super helpful Trello board to organise it all is going to be invaluable for you to confidently stand out as you and attract the clients you want for your business.
Reach out to your new connections with something valuable
HOW TO GROW YOUR LIST WITH EASE
€846 VALUE
It's so much easier to reach out to your future clients when you've got something that's just perfect to share with them... not to mention it's even better when they not only connect with you on LinkedIn... but also subscribe to your list.
Do you have something that you know is of value to your ideal client that you can easily share with them in a DM (direct message?)
No more icky sales tactics. This is sharing your valuable knowledge to help your ideal client to get to know you.
What's stopping you from getting sold out?
SELL WITHOUT FEELING SALESY
€1,089 VALUE
There are easy to follow steps that you can take to get to that magic stage of being sold out. In Sell Without Feeling Salesy I share simple strategies to make sure that you are always getting closer to a full calendar of your kinda clients.
This includes techniques that you won't find elsewhere. It mixes those must have swipe files with Easy Conversation Openers for LinkedIn. Through to A Goal Tracker, and a practical mindset training so that you can make sure that you're not self sabotaging your efforts to grow your business.
And of course, tech tips as I share exactly what tech I use to book calls, take meetings, and stay of top of my sales pipeline.
100% Risk Free
I understand that sometimes things happen and people need their money back.
But, even though I know this coaching program is so valuable, you deserve the chance to join risk-free to see if it’s for you. If it's not for you then, simply request a refund within 7 days of purchase, and you’ll be refunded in full.
There'll be no questions asked. You simply have to let me know this in writing via email. I will issue you a full refund.
Client Success Stories
"Elaine developed a content strategy and showed me how to create a new way of recruiting social entrepreneurs to our programs. AND she helped us SMASH our social media performance targets."
Renée Macke, Social Entrepreneurs Ireland Communication Executive
"Elaine has helped me to realise that people buy a feeling not a process. She's my dream LinkedIn coach. And guess what, I signed another client today. They found me on LinkedIn!"
Grace Fogarty, Presentations Skills Trainer
STILL HERE? OH GOOD!
I MADE YOU A LITTLE SOMETHING...
LinkedIn to Leads is a hot match for you, if...
You may be wondering...
What are the dates and times of the program?
What technology do I need?
How much time will I need?
Do I need special equipment or software to participate in the Group Program?
What do I get when I join?
Do you have to be on LinkedIn before the program?
Do I need Sales Navigator?
How much does it cost?
How long will I have access?
What is the cancellation policy?
How do I contact you?
Can I pay in a different currency?
Need to chat it through? Get in touch...
Message me on LinkedIn: www.linkedin.com/in/elainewalshmcgrath
Send an email: [email protected]
EARNINGS DISCLAIMER
Any earnings or income statements or examples shown through our website are only estimates of what might be possible now or in the future. There can be no assurance as to any particular financial outcome based on the use of our website. You agree that I am not responsible for your earnings, the success or failure of your personal or business decisions, the increase or decrease of your finances or income level, or any other result of any kind that you may have as a result of information presented to you through our website. You are solely responsible for your results.
TESTIMONIALS
I present testimonials and insights about other people’s experiences with my program for purposes of illustration only. The testimonials, examples used are of actual clients. They are not intended to represent or guarantee that current or future clients will achieve the same or similar results; rather, these testimonials represent what is possible for illustrative purposes only.
Elaine Walsh-McGrath does not have a relationship, affiliation, sponsorship or endorsement by LinkedIn Corporation. LinkedIn, the LinkedIn logo, the IN logo and InMail are registered trademarks of LinkedIn Corporation and its affiliates in the United States and/or other countries. No content on this website or any of our service offerings have been authorized by or represents the views or opinions of LinkedIn or LinkedIn personnel.
