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Boost Your Visibility with Powerful LinkedIn Content Marketing Strategies

content marketing content strategy linkedin Nov 22, 2023
Laptop displaying Elaine Walsh-McGrath who is sitting at a desk with her elbows on the desk. She is smiling. She is wearing a bright coral jacket with a white t-shirt.  Beside the picture there are words that say Boost your Visibility with Powerful LinkedIn Content Marketing Strategies

If you want to create content that you are proud of, that stops the scroll then keep reading. What's the point of spending so much time marketing your business if it's not helping your ideal client to see that you get them and making them put you into their consideration box when they're choosing a coach or a service based business... Right?

Content can help you to raise awareness of your business, answer those frequently asked questions that you need to answer and help you to attract the right people to work with you... when you do it right. So what do you need to do to sort this out... let's get into it...

 What is the Right Content to Create for Enhanced Visibility on LinkedIn?

1. Getting Clear on your Niche:
Let's start by clarifying your voice in the crowded digital space. Getting crystal clear on your niche ensures that every piece of content resonates with authenticity and purpose. What's the big result that you achieve for your clients. Use that to draw the right clients towards you.

2. Showcasing your Personality in your messaging:
Your personality is your brand. Learn how to infuse your unique voice into your messaging, making your content not just informative but relatable and memorable. And don't stop there. Make sure that the colours that you choose in your images and anything that you share, are consistent and right for you and your business.

3. Understanding your ideal clients' main pain points:
The magic happens when your content becomes a solution. Dive deep into your ideal clients' pain points, and tailor your content to address these challenges effectively. Help them to see that you are the person to choose!

4. Highlighting the results that you can achieve for your clients:
Results speak louder than words. Showcase the transformative power of your services through success stories, giving your audience a glimpse of the positive outcomes you can achieve for them.

5. Being Intentional about your Content and its Purpose:
Every piece of content should serve a purpose. Before you start writing or even coming up with ideas make sure that you have a strategy in place and that each interaction contributes to your overarching goals.

 How to Nurture your New Subscribers without Spending Hours on Admin:

1. Use Market Research to uncover what your followers find useful:
Talk to existing clients and prospective clients to understand what they find valuable. That will help you to  set the stage for content that resonates and engages.

2. Create an easy-to-use Lead Magnet:
Discover the power of a well-crafted lead magnet. Learn how to create a resource that not only attracts new subscribers but also aligns seamlessly with your audience's needs. Think of it as a small sample of your service, a way of helping them to understand what it would be like to work with you.

3. Set up a Registration Page for easy access to the resource:
Simplify the process for your followers. Explore the art of crafting a user-friendly registration page, ensuring a smooth experience for those eager to grab your lead magnet. It will grow your list and ultimately if LinkedIn has an outage or closes its doors, you want an alternative way to communicate with your clients. Right?

4. Automate the delivery of Lead Magnets:
Time is of the essence. Learn how automation can be your ally, ensuring that your new subscribers receive their lead magnet promptly, creating a positive first impression. I use Leadpages. It's a super tool, it's easy to use. I know of creators who have built their entire website using it! Reach out to me if you want a link to trial it.

5. Create an automated email welcome series:
Forge a connection from the start. Build an automated email welcome series, guiding your new subscribers on a journey to understand how your offerings can truly benefit them. Start by introducing yourself and explaining what they should expect from you, now that they have signed up to your list.

Create a Funnel that Encourages your New Subscribers to take Action:

1. Share client-centric content in your emails:
From your welcome series through to your weekly updates, make sure that what you share resonates with your ideal client's needs, creating a pathway that encourages action and engagement.

2. Give your new subscribers lots of value and useful information:
Think about how someone who doesn't know you can get to grips with how you deliver your service. Remember people buy with their hearts and justify with their heads. So include stories that your new subscribers can relate to and give them plenty of value. Learn how this ongoing engagement builds trust and positions you as an authority in your niche.

3. Create ways to get to know your subscribers and vice versa:
Connection and community is the key to building a scaleable business. Think about ways that your new subscribers can get to know you. Perhaps webinars  could work or communities, such as an interest based Facebook or LinkedIn Group to foster relationships, allowing you to understand your subscribers while letting them get to know you.

4. Share offers that your new subscribers can buy from you:
Gradually introduce offers aligned with their needs. Explore the art of weaving in opportunities for your subscribers to take the next step in their journey with your products or services. You know my mantra ... people who pay, pay attention. When you've got skin in the game you put in the effort to achieve the results so make sure that you're not just offering freebies to your list!

5. Communicate with them regularly:
Stay connected. Understand the importance of consistent communication, ensuring your relationship with your audience remains active, vibrant, and mutually beneficial. Set yourself a reasonable goal. Test what days suit both you best and your subscribers best.

And that's all folks!

Remember that the key to success in creating content that converts is understanding what your customer needs. AND making sure that you highlight why you are THE person to help them to achieve their goals by clearly demonstrating your personal brand. You'll not only boost your visibility but also create a magnetic presence that resonates with your audience. Let your content be the catalyst for meaningful connections and transformative engagements on LinkedIn.

Want to learn more about how you can Create Content that Converts on LinkedIn?

Sign up for my next webinar on the 29th November at 1pm. Register here:


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