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Grow your Personal Brand by switching on Creator Mode on LinkedIn

coaching business linkedin personal brand Jan 22, 2024
Image of Elaine Walsh-McGrath sitting at a desk in front of her mac. Beside her the words

If 11 million people have switched on Creator Mode since 2021 when it was first introduced on LinkedIn, then what are the pros and are there any cons?

That depends on why you are on LinkedIn.

If you are on LinkedIn to find a job then you probably don’t need Creator mode. I would advise that you spend your time making sure that your LinkedIn profile is optimized for the roles that you are searching for and that you stick with a “normal” account because that will focus on your profile and your about section. The exception to this might be if you are going for a content creation role in an organisation and need to grow your personal brand to grab attention.

If you are a coach or a service based business that uses LinkedIn to share content so that you can establish yourself as a thought leader in your sector in order to attract clients then I recommend switching it on.

But here are the pros and cons and then it’s up to you!

Advantages of LinkedIn Creator Mode:

  1. Follower Growth: When you switch to Creator Mode, your reach is amplified.  Your primary profile action button switches from 'Connect' to 'Follow'. This makes it easier for people to follow you as you no longer have to approve the connection first.

  2. Establishing Authority: Because your content is displayed prominently on your LinkedIn profile, you can demonstrate your area of expertise and what potential followers can expect from following you. You can highlight the most important area of expertise by adding five hashtags to your profile as part of activating Creator Mode.

  3. Creator Mode Features: LinkedIn users who activate Creator Mode get access to specific creator features, including LinkedIn Live, LinkedIn audio and LinkedIn Newsletter.

  4. The Follow link/button on LinkedIn: You get a unique link that leads to a page where your follow button is. You can also integrate this into your email signature or on your website using your unique code.

  5. Creator Analytics: You get the ability to analyse the performance of your content, specifically the visibility (impressions) and engagement up to a year ago. Which helps you to know what’s working and what’s not.

Disadvantages of LinkedIn Creator Mode

However, there are also some drawbacks associated with the activation of LinkedIn Creator Mode:

  1. Switch from Connect to Follow Button: One of the important changes when you switch to Creator Mode is that the profile action button changes from 'Connect' to 'Follow'. If your focus is on connection and you’re not using content to draw inbound leads then you should consider this.

  2. Profile Layout: If you activate Creator Mode, your 'About' section will show farther down your page. The 'Feature' and 'Activity' sections will be up top to showcase your content. If you don’t have content then that doesn’t make sense.

  3. Time it takes: The recommended posting schedule for Creators is 2 or more times per week. You'll need to spend more time publishing and promoting your content and profile if you want LinkedIn Creator Mode to be used to its full potential.

If you are on LinkedIn to build your personal brand and build awareness of your business then LinkedIn Creator Mode can be a great way to increase your follower count and your reach on the platform. 

Want a checklist that will help you to build a successful lead strategy on LinkedIn?

Go grab my LinkedIn to Leads Checklist:


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