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How to Create an Online Course

online course passive income Feb 17, 2023

Have you ever strayed off the path and ended up at a similar destination? As my maternity leave ended in 2018 I realised that I didn’t want to go back to my advertising consultancy business. The world of advertising had lost its shine for me. It had changed from being a fun creative space that I had loved and I needed a new challenge.

Some people take a small step away from their career but I took a giant leap! I retrained as a kids yoga teacher. My daughter was born with Down Syndrome in 2017 and at a Mum and Baby Yoga class our teacher mentioned that yoga could be really good for her development. Some Mums would say, “Great!” and bring their kid to a class but not me. I went and did a kids yoga teacher training course. I loved it.

It was creative, fun, imaginative and it inspired me. I built a brand called Enchanted Yoga and started teaching privately and also in some schools. I added on to my learning and my teaching and began to teach and support parents through yoga. And while I enjoyed teaching, it didn’t give me the flexible timetable that I needed to support my daughter’s appointments and to suit our family life.

When everyone moved online in 2020, I was one of the first to embrace the online space. Because I’d worked in marketing for so long the systems were easy for me to understand. And within no time I had started to develop my social media profiles and online courses.

Slowly but surely word got out to my yoga colleagues that I could help them with their marketing and with systems advice and I rejoined my marketing path.

Over the course of two years I realised that I could better support people with the knowledge and experience I had built over twenty years in marketing. So I developed my first marketing course for yoga teachers.

My first attempt at a course on Kajabi, the learning management system that I used, was honestly terrible! The content was good but it was too long. While I got good feedback from students who took the course, the sales weren’t amazing!

Over time I improved my offer, my sales page, and shortened the course considerably! Now I offer different marketing courses for small businesses to improve their social media.

The online course space is huge. And it can become a great way to allow people with different budgets to work with you. I have a one to one, high ticket coaching program that runs across 6 months. But I also run workshops and share courses.

You could do the same thing.

Creating an online course can be a great way to share your knowledge or expertise with others. Here are some steps you can take to get started:

  1. Start by deciding what topic and level of expertise you want to cover in your course. Make sure it’s something that you’re knowledgeable and passionate about.
  2. Develop a course outline that will provide structure and guide your content creation.
  3. Break down your course into individual lessons and create content for each one. This could include videos, audio files, text and visuals.
  4. Choose a delivery platform for your course. There are many options to choose from, so research the ones that best meet your course needs.
  5. Decide how much you will charge for your course and create a payment plan.
  6. Promote your course by setting up a website, sending out emails and posting to social media.
  7. Launch your course and deliver your content to your students.

Creating an online course can be a rewarding and fulfilling experience. With a bit of planning and preparation, you can make it a success!

One thing that I have to share with you is that, if you want it to be a success then you have to market it. So as much as everyone talks about passive income from online courses, there is a good amount of effort involved in promoting it to the right people so that you get to do the “I got a sale dance!”

If you’d like to try Kajabi for 30 days, you usually only get 14 days, then click on my affiliate link. https://app.kajabi.com/r/R7nccVCP/t/nojmddzg 

If you sign up and want me to show you through the back end of Kajabi and share some tips about how to use Kajabi then email me at [email protected] and let’s jump on Zoom and I’ll share a 30 minute consultancy call with you free of charge.


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