About Blog

I'm Elaine!

You're qualified for that board position. Your insights could transform that strategic partnership. So why did they choose someone with less expertise but better visibility?

 

Here's what I've learned after 25+ years developing strategic communication for global brands like L'Oréal, Chanel, Volkswagen, and Dublin Airport: The most successful leaders aren't just excellent at strategy—they're excellent at making their expertise visible to the right people at the right time.

I've led award-winning campaigns at the highest levels of international marketing, managing millions in spend and working with teams across global markets. But here's what really matters: I know what works when your reputation and results are on the line.

Here's the problem I kept seeing:

Brilliant executives with incredible track records were losing opportunities to competitors with better strategic visibility. Not because they lacked expertise—but because their expertise wasn't translating into online authority.

After decades in the corporate world, I made a strategic decision in 2018. Life changed when my daughter was born with Down syndrome, and I realised I could take everything I'd learned about high-stakes strategic communication and apply it differently.

Instead of helping global brands win, I decided to help individual leaders win.

Now I work with established CEOs, MDs, NEDs, and senior consultants who are facing a challenge I understand completely:

Your professional reputation is solid, but your online presence doesn't reflect it. While you're delivering results, competitors with better strategic visibility are securing the opportunities you deserve.

My clients don't come to me because they can't get business advice elsewhere. They come because they know something's missing—their executive presence isn't translating into online authority. They're successful, but they're invisible when the opportunities that matter most are being decided.

And when they get their strategic visibility right—with proper support—extraordinary things happen:

  • CEOs secure board positions they're perfectly qualified for

  • MDs win strategic partnerships that transform their businesses

  • NEDs build the authority that leads to multiple appointments

  • Senior consultants position themselves as the industry experts they actually are

Look, I've seen what happens when brilliant leaders stay digitally invisible. They watch less qualified competitors get the recognition, speaking opportunities, and strategic partnerships while they stay focused on delivering results.

But when you combine your existing expertise with strategic visibility—that's when you stop losing opportunities to more visible competitors.

I don't just give tactical LinkedIn tips. I become your strategic communication advisor. Together, we leverage your existing expertise, transform your online presence, and create the visibility that matches your business success.

After working with global brands worth billions and now supporting individual leaders who deserve better recognition, I know this: Strategic visibility isn't optional anymore. It's competitive advantage.

The leaders who win long-term aren't the ones who just deliver results. They're the ones who ensure their expertise gets the recognition it deserves.

IT'S NOT ALL ABOUT THE MONEY FOR ME.

 

When I'm not working with clients, you'll find me sea swimming (even in Dublin's less-than-tropical waters!), at live music venues, or deeply involved in our local community.

My daughter has taught me something important: showing up exactly as you are, with complete confidence, is powerful. That's the kind of authentic authority I help my clients develop in their professional lives—not by changing who they are, but by strategically positioning the expertise they already have.

Creating a business that aligns with my values—where I can do meaningful work, spend time with my family, and support causes I care about—has been more rewarding than any corporate award I ever won.

If you're an established leader who knows your expertise deserves better recognition, and you're ready to stop losing opportunities to more visible competitors, I'd love to explore how we can work together.

Because here's what I believe: You've earned the right to the recognition your expertise deserves.

Ready to stop being invisible to the opportunities you're qualified for?

YOU ONLY GET TO DO LIFE ONCE

Let's ensure your visibility matches your expertise and go for it!

 

Let's Have a Strategic Conversation