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7 ways to market your online course

online course passive income teach online Mar 25, 2023
Picture of Elaine Walsh-McGrath sitting in her office displayed a laptop with text that says 7 Ways to Market your Online Course

Here's the thing, there are a lot of "experts on passive income" on Tiktok telling people how to do very little to earn millions. It gets lots of views, and no doubt sign ups to their program. But the truth of the matter is no "passive income play" is 100% passive.

No matter what kind of passive option you decide to focus on, there is work involved.

If you invest in property, you need to find the capital investment and research in relation to the right property, or financial advisor.

With Etsy shops and printables, you need to create the right SEO, the right product, market it, and make sure your customer service is on point.

Selling books on Amazon, even if you use Chat GPT and AI to create it, you still need to think of the idea and promote it.

Becoming an affiliate marketer, you still need to show up on social media and get those products out there!

And as much as I am a huge fan of online courses to help businesses to create passive income, you can't just create a course and leave it on your website and think that someone is going to swing by and buy it!

You've got to do the very same marketing and promotion for your course as you would for any other part of your business, online or otherwise.

So with that in mind here are 7 ways that you can start to think about promoting your course:

  1. Write Blog Posts: Explain what your course is about. But more importantly make sure that your blog has plenty of information about the results that your students or attendees will get when they take it.

  2. Optimise Your Blog and sales page for the course for SEO: Use relevant keywords in your blog post to improve its search engine ranking. Use a tool like Google Keyword Planner to find the best keywords to target.

  3. Use Social Media to Promote Your Post: Share your blog post on social media channels like Twitter, LinkedIn, Facebook, and Instagram even Tiktok. My favourite for course promotion is Pinterest.  It's basically a search engine of images and perfect for evergreen content.

  4. Make sure you've an Email Marketing Plan: Before you even start recording your course you should send out an email to your subscribers, asking them if they would be interested in the course you've planned. Find out if there's anything you've missed in your planning. When you're ready to launch make sure you include your list in your plans. They're your biggest fans!

  5. Offer a Free Preview or Demo: Give people a taste of what they can expect from your course by offering a free preview or demo. This can be in the form of a video, a sample lesson, or a quiz.

  6. Collaborate with Influencers: Reach out to influencers in your niche and ask them to review your course or share your blog post with their followers. This can help you reach a wider audience and gain credibility. Make a pitch that you can send out to podcasters and get featured!

  7. Use Paid Advertising: Consider using paid advertising on platforms like Facebook, Google Ads, or LinkedIn to promote your course to a larger audience. BUT only when you have social proof that your course can achieve results. Don't invest in ads before you have a level of revenue and proof that it will work. And certainly NEVER use ads without tracking in place!

You can do it!

You can create a business that gives your the freedom that you are planning. But it still requires work, and effort to make sure that people know about it.

So get out there and if you don't have a sales page, start noticing what entices you to sign up for lead magnets or freebies, what gets you to sign up for a course. Think about the things that might hook your audience in and help them to buy your course.

Put in the effort and you will get the results.

If you have a great idea for an online course and you want to use an amazing system that has all the bells and whistles and great customer support then try out Kajabi. It's what I use to host my courses, and I love it. I have an affiliate link that gives people who use it 30 days trial (the usual trial is 14 days) 

AND because I have also done a 30 day trial, but needed help figuring out templates and how to use the system. I also offer a 30 minute consultation when you have signed up. So if you sign up, keep an eye on your emails!

Here's the link:


x Elaine

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