The Business Spotlight with Jana Osofsky: High Leverage Content

In this month’s Business Spotlight, I sat down with content strategist Jana Osofsky, the creator of High Leverage Content. Jana has spent the last 10 years building a business that gives her time and location freedom—without burning out on the content treadmill. If you're a coach or service provider trying to market yourself while serving clients, you’re going to want to hear what she has to say.

What We Covered in This Episode:

• Why Jana left her offline career to build an online business—and how she found her niche.

• Her evolution from Pinterest marketing to developing a proven evergreen content framework.

• What “high leverage content” actually means (and why it matters so much).

• How she helps coaches and service providers create content that brings in clients without eating up all their time.

• The real reason clients love working with her—and how it gives them clarity, confidence, and clients.

• Her thoughts on social media (spoiler: she actually likes it).

• Her big dream for her business this year.

• Her advice for new business owners that want more visibility.

Why You Should Watch:
If your business relies on showing up online but you can’t be everywhere all the time—Jana’s story and strategy are a must-watch. This conversation is full of practical ideas you can apply immediately, no matter what stage you’re at.

Go grab a cuppa and sit down and join us in this 30 minute interview and find out how to finally get off the content treadmill—without ghosting your audience.

If you'd like to sign up to Jana's exclusive emails, 'High-Leverage Hits', packed with insights and tips, you can do so here: https://janaomedia.com/exclusive-emails/