Transform Your Business Journey Into Stories That Sell

Ever caught yourself trying to sound "professional" on LinkedIn? You know, writing those carefully crafted posts that could have been written by anyone in your industry?

I get it. I used to have what I call a "corporate hangover" - that need to polish every post until my personality disappeared completely. That urge to sound more "professional" than personal.

But here's what changed everything...

The Moment Everything Shifted

I was in a local bakery one Friday morning, looking at eclairs. Not just any eclairs, but custard-filled ones - my favourite - not those fresh cream ones that everybody else loves! (Bleugh!)

Here's the thing, I didn't go into that bakery looking for éclairs, BUT when the exact one that I love appeared BOOM I had to buy them.

Same thing goes for me and my services. You might not be looking for help with your content, or to improve your LinkedIn. But when you see my content and feel my energy it's most likely that if I'm being "myself" that you'll want to talk to me.

BUT

The only reason that happens now is because I stopped trying to be "professional" and started being me. I shared this simple bakery story, with my real voice and personality. The response? More engagement, more connection, and most importantly - more of my ideal clients reaching out.

Your business journey, with all its quirks and everyday moments, is exactly what your ideal clients want to see. They're not looking for another polished profile - they're looking for someone they can trust.

As Jim Carrey powerfully put it: "Your need for acceptance can make you invisible in this world. Don't let anything stand in the way of the light that shines through this form. Risk being seen in all your glory."

Think about that. How often do you hold back from sharing something because it doesn't feel "professional enough"?

The Stories You're Not Seeing

Every business owner has stories worth telling. Yes, even you. Even if you believe your industry is "too boring" or your day-to-day work isn't interesting enough.

I see this all the time with my clients:

• The Mental Health trainer who thought she had nothing to share and that she needed to make her posts look more professional to sell out her training (not true! She's booked out until May).

• The VA who believed admin work wasn't "story-worthy" and wasn't sharing her amazing processes.

• The restaurant who didn't realise they could simply share a post of a HUGE corporate delivery to show other corporates what they can achieve.

They all discovered stories hiding in plain sight.

Your Three Story Goldmines

Experience Stories

• The moments that shaped your approach

• The lessons that changed everything

• The mistakes that taught you most

Skills Stories

• Your unique way of solving problems

• The tools you've developed

• The methods only you use

Journey Stories

• The path that led you here

• The turning points

• The reasons behind your choices

These aren't just stories - they're the bridge between you and your ideal clients.

From Moment to Message

The best business stories combine:

• What people see (the visible situation)

• What they hear (the conversation or insight)

• What they feel (the emotional connection)

• The business message (why it matters)

When these elements come together, your content stops being just another post and becomes a story that resonates.

Ready to Get Your Story Out There?

Getting your story right is central to marketing your business. Once you embrace your unique story and personality, you'll connect with your ideal clients in a way that a "professional" profile never could.

If you're ready to stop blending in and start standing out on LinkedIn, join the Let’s Get Visible Society!

Inside, you'll find expert strategies, actionable templates, and a supportive community focused on increasing your visibility on LinkedIn without the overwhelm. You'll get the tools to craft compelling stories that resonate with your audience and attract your ideal clients.

Click here to join today and start showing up with confidence!