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How to Create Leads when you're Busy in your Business.

Apr 15, 2024

Let's start by asking... Who sells for you? When things get busy in your business do you have the right systems in place to keep building awareness for your services so that new clients can find you?

When someone is searching for you to either work with or for you to speak on their stage, is it easy for them to recognise that you're the right person?

I'm asking this because when I worked in an ad agency, sure I did my fair share of pitches, but if anyone asked me what I did for a living I could say I'm an account director. It's pretty generic, but it didn't matter. Because what mattered was the company I worked for.

Now that I am no longer working in an agency I need to be really clear when I describe what I do. Because it helps with client attraction and referral.

So are you being clear about what you do? This will affect your ability to automate lead generation in your business.


If you are wondering why this has anything to do with LinkedIn then hang on a second here it comes...

You might be sick of  of seeing your LinkedIn connection requests ignored or your profile viewed without receiving any meaningful engagement? If you're a service-based business professional, you're not alone. In the vast sea of LinkedIn users, it can be challenging to stand out and capture the attention of the right audience. The problem is clear: Your LinkedIn headline isn't doing the job it should.

The Problem: A Lacklustre LinkedIn Headline

Your LinkedIn headline is the first thing people see when they come across your profile. It's the digital version of your business card, and it plays a crucial role in attracting quality leads. The problem arises when your headline is generic, uninspiring, and fails to communicate your unique value.

Why does it matter?

When you're working for yourself then the "company organisation" isn't doing the heavy lifting of client building and revenue creation. It's up to you! So the consequences of a lacklustre headline can be severe. Your profile blends into the background, making it challenging to attract your ideal clients or partners. It can lead to missed opportunities and a stagnant network. This can be frustrating, especially when you have valuable services to offer.

What you need to do... Craft a Magnetic LinkedIn Headline

I'm going to share how to sort that out (and I also have a mini course that you can grab to get help with this)

Learn More here

If you don't need a course then here are the tips...

Your LinkedIn headline can become a magnetic force, drawing in the right connections for your service-based business. Let's explore the steps to create a headline that captures attention, sparks interest, and generates quality leads:

1. Be Ultra-Specific

Your headline shouldn't be vague. It should clearly state who you are and what you do. Use specific keywords and phrases that resonate with your target audience. Instead of saying "Consultant," go for "Marketing Strategy Consultant for B2B Tech Companies."

2. Highlight Your Unique Value

What sets you apart from others in your field? This is your unique selling proposition. Whether it's your years of experience, industry awards, or a special niche you serve, make it a part of your headline.

3. Inject Urgency

Urgency compels action. Use words that create a sense of immediacy. For example, "Helping Businesses Skyrocket Sales" is more compelling than "Sales Consultant."

4. Solve a Problem

Address a pain point your target audience experiences. If your service solves a particular issue, let your headline reflect that. For example, "Eradicating Tech Headaches for Small Businesses."

5. Keep it Concise

LinkedIn headlines have character limits, so be concise but impactful. Aim for clarity in around 120 characters.

6. Test and Iterate

Your headline isn't set in stone. Feel free to experiment with different versions. Monitor the results, and make adjustments based on what resonates with your audience.

Conclusion: A Show Stopping LinkedIn Headline Advantage

Your LinkedIn headline is your digital handshake, your first impression. It's your opportunity to make potential connections stop and take notice. By crafting a Show Stopping LinkedIn headline that is ultra-specific, highlights your unique value, injects urgency, and addresses a problem, you can position yourself for success.

So you can create more visibility for your business while you are simply commenting and posting on LinkedIn. Your Headline can and will grab the right people's attention. When an organisation or individual is searching for your service they may find you based on you having the right keywords in your headline and profile.

So getting this right can help you to create leads when you are busy in your business, or if you're like me, it can help you find opportunities while you're on holiday!


If you need more guidance on this then grab my self paced online course that will help you to use my "Get Found Framework" to create a Show Stopping LinkedIn Profile:


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