Stop Ignoring Your Network: Your Next Big Win Is Already in the Room

You don’t need a better funnel.
You need to leverage what’s already working — your network.

Here’s the brutal truth: most high-performing leaders have a goldmine of opportunity sitting quietly in their inbox, their LinkedIn connections, or the “we should catch up” list they’ve ignored for months.

If you’re serious about landing flagship clients, high-stakes contracts, or stepping into the next tier of visibility — then it’s time to stop focusing on strangers and start activating the people who already know you’re brilliant.

1. Your Network Isn’t Cold. You’ve Just Gone Quiet.

It's time to leverage your network for business growth.

You’ve done the work. You’ve delivered the results. You’ve built relationships over years — and then let them gather dust while chasing new leads. (Guilty as charged?)

Here’s what I see again and again:
Someone tells me their pipeline’s flat, and when we dig in? They haven’t posted in three months. Haven’t reached out to a past client in six. Haven’t actually said what they’re looking for. Sometimes LinkedIn or Networking isn't about finding the actual clients, it's about finding the person who can connect you.

I asked Andy, a turn around expert, "Who did you love working with?" When he told me, I said "And who connected you to that contract? When did you last speak to them?" 

By reaching out to old contacts who loved what he achieved for organisations that they worked with, he signed new contracts with so much more ease than attending 4 networking meetings that were doing absolutely nothing for his monthly sales.

This isn’t about selling. It’s about reminding people you exist — and making it crystal clear what you do now.

2. If You’re Not Top of Mind, You’re Not in the Room

What is your business visibility strategy and is it converting clients?

You know how many great businesses get passed over because their competitor was visible?

And I get it. You’re running a business. You’ve got a team, a pipeline, a million priorities. But here’s the uncomfortable truth:

Your next-level opportunities — the seven-figure contracts, the strategic partnerships, the keynote invites — don’t land because you’re excellent.
They land because the right people know you’re excellent.

Visibility isn’t about performance. Or posting b-roll videos with trending audio!
It means aligning your voice with the level of work you’re already doing.

So:

• Stop posting for “engagement.” Post with intent.

• Say what you actually do. Make it obvious.

• Speak to your client's objections and demonstrate why your business is the best.

Your Relationship Capital Is More Valuable Than Your Content Calendar

Are you getting your relationship marketing strategy right?

You don’t need to “go viral.”
You need your name in the room when budgets get signed off.

And that doesn’t happen because you posted a trending audio or showed up in someone’s Reels.
It happens because someone in your network remembers your name, your clarity, your credibility — and thinks, “She’s perfect for this.”

So:
Show up consistently (otherwise you'll be forgotten)
Say something of value.
Reconnect with intention.

I reached out to contacts from my advertising days, just saying hi, asking how people that I had worked with were doing. It lead to a contract as a digital content consultant, the work that I did for that organisation lead to being engaged by Social Entrepreneur's Ireland and then that work followed on to another contract with Sprout & Co. 

Don't underestimate your network, even if you have completely pivoted. They are still your champions. 

Don’t Let Silence Cost You Growth

Don't underestimate your network when it comes to strategic business growth.

Your next level isn’t waiting for you in an ad funnel or a cold DM campaign.
It’s sitting quietly in your network — ready to open doors if you start knocking.

So if you’re serious about big clients, bigger impact, and doing it all as yourself — not as some corporate robot — get strategic.

Reignite your relationships.
Speak like the expert you are.
And position yourself where the real decisions are made.

If you’re ready to be seen, heard, and hired at the level you’re already delivering — let’s talk.

🟡 This is a discovery call — not a sales pitch.
🟡 We’ll uncover where your messaging and visibility are out of sync.
🟡 And map how to re-engage the network that already trusts you.

👉 Book Your Discovery Call
Let’s make sure the right people actually know what you do — and why you’re the one to hire.