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Why do your clients buy?

#onlinebusiness content marketing Jan 16, 2023
Text on screen Why do your clients buy? Woman on couch with a credit card buying online

Did you know that 90% of your followers aren't ready to buy from you right now. BUT 75% will buy your exact service when they are ready, from either you or your competitor.

Are you sharing content to help them understand that it should be you?

We are all selfish. And If you haven’t come to terms with that then I guarantee that your marketing is not working. And I’ll tell you why…

Think about your last purchase. Why did you buy it?

Even if you bought a present for someone else, you still most likely bought it for your reasons. And not in a Homer Simpson Bowling Ball for Marge scenario.

We buy everything for our own reasons AND our customers do the same thing.

🟣 Present your services in a way that shows your future clients how it will benefit them.

🔵 Show them how they can avoid missing out.

🔴 Focus on their needs and how you can help them to meet their needs.

Yes you are the face of your business and it's important to make sure that you show up on social media and share photos of you, and share your perspective.

When it comes to selling your services, people buy for their reasons and not yours.

So today, if you don’t already know why your customers buy from you then go and ask them. If you have a list then start asking them.

There are infinite ways to do this but here's 4:

  1. Use LinkedIn Polls, they are highly engaging.
  2. Prepare and share a Survey Monkey or Typeform questionnaires with your database
  3. Join Active Social Media Groups with your target audience and listening to what they are looking for
  4. Ring your existing clients and asking them!

If you don’t know how to ask your customers questions in a way that they will answer them, then comment below and let me know what service you provide and who your idea client is.

In your corner.


P.S. Did you know that I'm running a webinar on the 31st January called Content that Converts on LinkedIn. You can book for free here: https://www.eventbrite.ie/e/500981588417



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