Why You Keep Getting Offered Your Old Job

ou can be very clear on where you’re going next — and still keep getting offered where you’ve already been.

In this episode, Elaine explores a pattern she sees repeatedly with senior leaders: their role has evolved, but the stories they tell, the examples they lead with, and the way they describe their work still belong to an earlier chapter.

The result?

The market responds to the version of them it already understands.

This episode looks at how positioning quietly shapes what opportunities come back to you — and why leaders often keep reinforcing roles they’ve already outgrown without realising it.

In this episode:

  • Why opportunities often reflect your positioning rather than your capability

  • How leaders accidentally train people what to offer them next

  • Why the strongest story isn’t always the right story

  • How old examples keep you anchored to old opportunities

  • What changes when positioning catches up with where you are now

This isn’t about reinventing yourself.

It’s about making sure the way you’re being understood reflects the work you actually want to be known for.

Because if the signal doesn’t shift, the response won’t either.

Further thinking

Elaine shares ongoing perspectives on executive visibility, positioning and commercial perception on LinkedIn.

https://www.linkedin.com/in/elainewalshmcgrath/