All Episodes
Episodes
Episode 19 - People Cannot Refer What They Can't Explain
You can be well known, well connected and highly regarded - and still be difficult to refer.
People may like you.
They most likely really trust you.
AND think very highly of your experience.
But if they cannot clearly...
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Episode 18 - Does Anyone Actually Understand the Value You’re Creating?
You can be doing an excellent job and still make it difficult for people to picture you in the role you want next.
That is particularly true when your reputation is built around delivery.
You get the work done.
Your...
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Episode 17 - Do the Right People Know the Level You’re Operating At?
Here's the thing - you can be doing extremely well in a senior role and still be overlooked for what comes next.
You may be trusted by important clients, leading a strong team, involved in significant projects and...
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Episode 16 - Your Reputation Might be Pointing you Backwards
Sometimes the reputation that made you successful is the very thing keeping other people from seeing what you’re capable of next.
That can happen when you’ve spent years becoming known for one thing - execution,...
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Episode 15 - The Work Is Finished. The Value Isn’t.
A lot of senior leaders are doing valuable work, then moving straight onto the next thing.
The client is won. The event is over. The project is delivered. The meeting is finished.
But the wider commercial value often...
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Episode 14 - Do the Right People Know When to Bring You In?
This week, we’re talking about what happens after a good conversation.
Because someone can know you’re experienced, understand broadly what you’re doing now and still not know when they should bring you into a...
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Episode 13 - Your Next Opportunity May Be Sitting in Your Old Network
When senior leaders start looking for board roles, advisory work, consultancy opportunities or a different kind of senior position, they often assume they need to build an entirely new network.
But your existing...
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Episode 12 - The Market Intelligence You’re Not Capturing
Valuable market information is already moving through your business every day.
But very little of it may be captured.
In this episode, Elaine explores how the questions prospects ask, the objections that keep...
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Episode 11 - Your Team Is Already a Growth Asset
Some of the experience, trust and relationships that could help a business grow may already be sitting inside the team.
But the market may never see them.
In this episode, Elaine explores why established service-based...
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Episode 10 - Your Executive Profile Is Central to Your Growth Strategy
A company can have a clear message and still leave one important question unanswered.
Who is leading this?
And do I trust how they think?
In this episode, Elaine explores why the executive profile is not separate from...
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Episode 9 - Being Yourself Is Not a Business Risk
Here are the show notes for Episode 9.
Many executives are highly trusted in the room.
But the moment they write a bio, update LinkedIn or speak publicly, that authority can disappear.
In this episode, Elaine explores...
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Episode 8 - Your Success Stories May Be Positioning You for the Wrong Role
A strong proof point can still be the wrong proof point.
Because the examples you use do more than show that you are capable.
They tell people what to consider you for.
In this episode, Elaine explores why experienced...
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