Episode 10 - Your Executive Profile Is Central to Your Growth Strategy
A company can have a clear message and still leave one important question unanswered.
Who is leading this?
And do I trust how they think?
In this episode, Elaine explores why the executive profile is not separate from the growth strategy.
For a service-based business, clients are not only buying a service.
They are buying judgement, relationships and confidence in the person leading the company.
That means the company profile and the executive profile have different jobs.
The company explains what the business does.
The leader shows the thinking behind it.
Using the example of a Managing Director growing through word of mouth and recommendation, Elaine looks at what happens when the company message, the leader’s profile and the opportunities being pursued are not all pointing in the same direction.
In this episode:
• Why the person leading the business matters to commercial growth
• The different jobs of the company message and the executive profile
• How a leader’s perspective helps build trust before a conversation begins
• Why broad positioning makes the right opportunities harder to recognise
• The commercial questions to answer before deciding what to post
This episode is for Managing Directors, CEOs and founders who want the business to move into bigger rooms, but whose public profile does not yet reflect the level at which they operate.
Because people do not invite a service page into the room.
They invite a person.
Your executive profile should help the right people understand why the business is relevant to them and why you are the right person to lead it.
The company creates clarity.
The leader creates confidence.
A business that wants to grow needs both pointing in the same direction.
Further thinking
Elaine shares ongoing perspectives on executive visibility, positioning and commercial perception on LinkedIn.
