Five Tips to Improve your LinkedIn Profile today

If you are networking then you need to know this. One of the easiest ways to stay in touch with people afterwards, and connect businesses is by using LinkedIn. Without a doubt one of the first things I do after attending a meeting is I logon to LinkedIn to see if someone from the attendance list is on LinkedIn.

AND you need to know this:

➡️ When people do an online search of your name, one of the first results is your LinkedIn Profile.

➡️ So if you're in business, you network, or you're reaching out to prospective clients, one of the easiest things that you can do to improve your authority and credibility when they go to check out your business, is to make sure that your personal profile is on point.

So... you need a 5 Star Profile. If you don't have one yet then here are some easy tips that you can implement today.

This is what you need:

1️⃣ A profile photo of you where you can clearly see your face, without a filter, without anything covering your face. It's got to say "I'm trustworthy and relatable." The kind of photo that allows someone to want to buy from your.

2️⃣ A LinkedIn Headline that has the Best Result you can achieve for your client in the first 45 characters so that your ideal client sees that part of your headline each time you post a comment whether it's on desktop or mobile.

3️⃣ Your LinkedIn Banner should have a short snappy sentence that captures what you do and be on brand with the right colours and fonts for either your company or you as a small business.

4️⃣ Your About Section should focus on your clients needs with the right keywords that they use to describe the problem that they need your service offering to fix. It shouldn't be a long list of things you've done with no context for them.

5️⃣ Your latest experience need to have the right keywords to call in your ideal client. Does your work experience demonstrate why you are the best person to serve your prospective clients? Make sure that it makes sense.

Next time that you're networking remember to share the QR code to your profile so that you can make connections that will grow your business.

If you'd like take your LinkedIn profile to the next level then check out my selfpaced course: 

https://www.elainewalshmcgrath.com/how-to-create-a-5-star-LinkedIn-Profile

So that when you share your profile, your prospective clients can clearly see you as a thought-leader and as someone they want to buy from.