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How to use B-Roll Footage on LinkedIn

content marketing linkedin Jan 08, 2024
Picture of Elaine Walsh-McGrath sitting in her office displayed a laptop. Beside the image text that says Save Time, How to Use B-Roll Footage on LinkedIn

Have you wondered how you could invite your followers behind the scenes of your business? Here are 5 reasons that you've got to get some B-Roll footage of you and your business into your content plan...

Why Behind-the-Scenes?

1. 🤝 Humanises Your Brand: I know... if you are an entrepreneur and your brand is you... you might think... why do I need to do that? Obviously I'm a person so how much more human can you get. BUT in a digital world, people want to connect with people. Showing the faces and real moments behind your brand and your business makes you more relatable.

2. 🌐 Builds Trust: Transparency is the foundation of trust. By offering a behind-the-scenes look, you're inviting your audience into the heart of your operations, building a deeper connection. Even if that's a video of you in your home office with your laptop and your favourite coffee as you design your next social post.

3. 🚀 Showcases Authenticity: What makes your business different is you and your people. Maybe your processes. Behind-the-scenes content gives you the chance to draw an authentic picture of your brand in your prospective customer's mind. It can capture the unfiltered moments that gives them an idea of what it would be like to work with you.

4. 🌈 Highlights Your Culture: Your team culture can be the heartbeat of your business. Sharing behind-the-scenes glimpses of your team in action showcases your unique culture and dynamic. Even if that is you and your favourite tool (if you are a solopreneur.)

5. 🌟 Differentiates Your Brand: Polished content is so 2022! Behind-the-scenes glimpses set you apart. It's a chance to showcase the personality and quirks that make your brand stand out.

How to Implement Behind-the-Scenes Content:

📸 Daily Work Snapshots: Share a snapshot of your workspace, a quick video during a team meeting, or a shot of your morning routine. Let your audience see the day-to-day.

🌐 Live Q&A Sessions: Host live sessions where you answer questions from your audience. It's a dynamic way to engage, offering an authentic view into your expertise.

🎨 Project Evolution Stories: Document the journey of a project from start to finish. Share the highs, lows, and lessons learned. It adds depth to your brand narrative.

🌟 Celebrating Milestones: Whether it's a product launch, office anniversary, or team achievement, share the excitement! Take your audience along for the celebration.

What are you doing that will help people get to know you? 

(I use a phone stand that I bought on Amazon. Here’s a link so you can see a similar one: Click this link this looks like the one I have. But choose one that you like. This is NOT an affiliate link.

Here are examples of videos that I’ve taken of me doing things they are some of the best performing videos that I have shared:

Elaine meeting a client for the first time

Elaine walking to school with Síofra

Elaine at a networking event

Go grab a notebook or a google doc and make a list:

  1. What activities or events will you be at where you can take a short video or a picture that captures you, or you with other people?

  2. What events are you attending with others that you can share and give them a shout out (and therefore get the leverage that you need to grow your mutual visibility

  3. What day to day activity could you capture that will give your ideal client a peek into what you are like as a person (to work with.) 🚀 #BehindTheScenes #LinkedInMagic #BusinessJourney

If you need accountability or a community to help you to get the systems/ creative input that you need to grow your content success then go check out Let's Get Visible, the Content Club on LinkedIn. Here are the details:


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