From Local Training to Global Contracts: Mental Health Expert Jo Loly's Strategic Visibility Journey
Nov 24, 2025From Local Training to Global Contracts: Jo Loly's Story
When your work genuinely changes people's lives, you'd think opportunities would just show up.
They don't.
In this episode, I'm speaking with Jo Loly, Managing Director of Calming Connections, about how she went from training locally to securing contracts with Formula One teams, Rolls Royce, and a global organisation with more than 20,000 employees.
Jo had nearly 30 years of NHS experience. Her training was transforming how people handled stress, anxiety, and mental health. Clients told her regularly that her courses had changed their lives.
But the CEOs and MDs who needed her expertise most? They'd never heard of her.
If you're a senior consultant who knows your work has value but can't figure out how to get noticed beyond your immediate network, Jo's story will resonate.
What We Discuss:
- Why Jo's training genuinely changes lives—and the moment she realised nobody beyond her local area knew about it
- The networking event that changed everything (and what she learned about telling her story)
- How posting authentically on Instagram attracted a CEO who now contracts her for a global organisation
- Jo's approach to staying real while building visibility—why she posts about her sweet drawer alongside cold plunges
- The specific clients Jo now works with: Formula One, Rolls Royce, Constellation Automotive Group, military organisations
- Her advice for consultants who are ready to be more visible
Key Takeaway:
Jo didn't change what she does. She didn't work harder or create new services.
She learned how to tell her story. She started showing up consistently. She let people see the real her—expertise and sweet drawer included.
The result? Formula One. Rolls Royce. Global contracts. The kind of clients who find you because they've been following you and already know they want to work with you.
Connect with Jo Loly:
Jo Loly is Managing Director of Calming Connections, where she provides mental health awareness training, resilience building, and wellbeing programs for organisations. She's a qualified mental health first aid instructor with nearly 30 years of health sector experience.
- Email: [email protected]
- Company: Calming Connections
Work With Me:
Jo's transformation didn't happen by accident. She made specific decisions about where to show up, how to tell her story, and what to share. Those decisions created real business outcomes: global contracts, premium clients, and opportunities coming to her.
If you're a consultant, CEO, MD, or NED who's brilliant at what you do but frustrated that opportunities are going to more visible competitors, that's what I help with. Not building a personal brand from scratch—strategic communication that ensures your visibility matches your professional success.
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